About The Festival

The Red Fashion Film Festival is a unique collaboration between Andre Rowe Designs and AIDS Health Foundation (AHF) Jamaica. This specialty film festival encourages filmmakers to submit short narrative films centered on issues surrounding HIV/AIDS.

It is an exclusive event with numerous elements, which will be moderated, programmed (AHF guided) and have incorporated specific mandates about World AIDS Day 2018 and AHF.

As a result each film should positively portray or convey a message related to HIV/AIDS awareness, discrimination and prevention.

The Red Fashion Film Festival is an extra ordinary event which includes: 
• Live screening 
• Fashion Shows 
• 5k Walk/Run Marathon 
• Social Panel discussions 
• Fashion parties 
Although that's just to name a few elements of this unique film festival.

The Festival presents additional opportunities for film makers to interact with international and local celebrities and have one on one interactions with the audience post screening.

The Red Fashion Film Festival will also be hosting a symposium for all entrants. This symposium will provide a workshop based opportunity for filmmakers to be guided along the lines of the subject matter as well as receive as much information on HIV/AIDS to assist them in developing their content. It is highly recommended that all entrants attend the symposium. Points will be awarded to attendees.


How To Apply


Over $300,000.00 JMD in Cash prizes.

Jury award will be presented for the Best Short Narrative Film 

The winner of our Short Narrative Film will qualify to defend title for the following year.

Films competing in juried category are chosen solely at the discretion of the Red Fashion Film Festival programming committee. Acceptance to the film festival does not guarantee placement in Competition.

Additional prizes to be announced.


Rules and Guidelines

We reserve the right to disqualify any entries which do not adhere to the rules.


All Submissions Must Be Original: Your entries must be your own original concept and not a copy of anyone else’s copyrighted material. (Entries which pose a copyright infringement upon another’s work will be automatically disqualified.) Upon submitting your entry to this competition, you are solely responsible for any infringement on copyrighted materials. We reserve the right to request proof that your submissions are original artwork created solely by you. Non-compliance to this rule will be a disqualification of your entry.

No entries will be accepted beyond November 2, 2018.


All films must be produced in Jamaica.


Films must have been shot within a timeframe not exceeding one year of the time of this posting.


All film submissions must adhere to an aspect ratio of no less than 16:9/1920X1080 resolution. Films submitted in higher resolutions are welcome. Please ensure that the clips are not out of focus, (unless it is necessary for establishing a creative aesthetic), is overall pleasing to look at, and most importantly does not have elements/motion that reveals to the audience that the camera exists.


Actor performances must be convincing. Based on the nature of the theme, it is imperative that actors convey the necessary emotions required to also encourage viewers to be emotionally involved with the film.


Pay keen attention to how well the film is paced and how it flows. For example: Action films are directed at a fast pace, dramatic films go at a slower pace. Ensure that the film's direction coincides with the genre in which it is produced.


The final edit of your film should be neat and seamless. Once more your final edit relies heavily on the flow of how your scenes are cut and pieced together.


The audio component of your submission encompasses several aspects: 
Dialog, Foley/natural, Effects, Scoring, Soundtrack. Clear audio is quite important for all films especially with respect to Dialog. The judging panel must be able to hear the actors clearly. Eliminate all hissing sounds/popping/noise/etc... which will distract from the dialog.


We are quite keen on films which present us with compelling stories. Content Must be PG-13 or suitable for all viewers over the age of 13 years. The overall theme of the contest seeks stories which depict a positive spin on HIV/AIDS Awareness, Prevention, Discrimination or other aspects to which the topic appeals to the filmmaker.


Final cut of the film should not exceed 20 minutes (inclusive of film credits).


To protect the integrity of the festival, entrants are not permitted to post, display, screen or share the film in any form before the Red Fashion Film Festival Garden Party on December 16, 2018.


The artist retains all copyrights to their artwork without exception.

Non-exclusive Permissions: 
By entering this competition, you are granting the Red Fashion Film Festival, a non-exclusive perpetual license to reproduce your entry on various media platforms. Entries will not be used for any other purpose than that which is stated here.



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